| Pricing Plans |
- Basic: $39/mo- Shopify: $105/mo- Advanced: $399/mo- Shopify Plus: Custom pricing for enterprise-level features |
- Personal: $16/mo- Business: $23/mo- Commerce Basic: $27/mo- Commerce Advanced: $49/mo |
| Ease of Use |
- User-friendly, specifically for e-commerce- Setup can be more complex due to advanced features |
- Intuitive drag-and-drop interface- Easier for beginners |
| Themes and Design Flexibility |
- 140+ themes (free and paid)- Fully customizable via Liquid code- Mobile-responsive themes |
- 110+ templates (free with customization options)- Limited to CSS/HTML customization- All templates are mobile-responsive |
| Ecommerce Features |
- Advanced e-commerce tools: abandoned cart recovery, analytics, etc.- Comprehensive shipping, dropshipping, and tax management- Multiple sales channels: Amazon, eBay, Facebook, Instagram- Extensive payment gateways: 100+ options- Built-in POS system for physical retail sales- Product Catalog Size: No hard limit on the number of products- Product Variations: Up to 100 variants per product |
- Local delivery and pickup, product management, and more- Local delivery and pickup options out-of-the-box- Integrates with social media, fewer direct sales channels- Limited payment gateways: Stripe, PayPal, Square- POS through third-party integration (e.g., Square)- Product Catalog Size: Up to 10,000 products recommended- Product Variations: Up to 250 variants per product |
| SEO and Marketing |
- Built-in SEO features with advanced options- Extensive app store with marketing integrations- Discount codes, gift cards, and abandoned cart recovery |
- Solid SEO tools but with less flexibility- Built-in email marketing and limited app integrations- Discount codes and basic promotional tools |
| Integrations and Apps |
- Shopify App Store: 7,000+ apps- Supports custom integrations via API |
- Limited third-party integrations compared to Shopify- Fewer API options |
| Blogging Features |
- Basic blogging functionality- Limited content management tools |
- Decent blogging platform- Better for content-driven websites. Former Wordpress users may be underwhelmed while former Shopify users might find it an improvement. |
| Customer Support |
- 24/7 support via phone, email, live chat- Extensive help center and community forum |
- 24/7 email support; live chat during business hours- Comprehensive help center |
| Security |
- SSL certificate included- PCI compliant for secure transactions- Two-factor authentication available |
- SSL certificate included- PCI compliant- Two-factor authentication available |
| Scalability |
- Highly scalable with enterprise solutions (Shopify Plus) |
- Scalable but with less features for large enterprises or complex product catalog |
| Customization |
- Extensive customization via Liquid, APIs, and apps |
- Limited customization, mainly through CSS and HTML |
| Multilingual Support |
- Supports multiple languages with apps |
- Built-in multilingual support but less advanced |
| Mobile App |
- Shopify mobile app for store management. Shopify also has it’s own Shop channel |
- Squarespace mobile app for website management |
| Customer Logins |
- Requires third-party apps to enable customer accounts for repeat purchases- Customizable but typically requires apps for advanced features |
- Built-in customer account functionality for e-commerce sites- Limited but sufficient for basic customer interactions |
| Gated or Monetized Content |
- Requires third-party apps or custom development for memberships and gated content- Subscription services usually require additional plugins |
- Built-in members area feature for gated and monetized content- Native support for subscription-based content and services |
| Maintenance and Updates |
- Regular automatic updates; hosted solution- Maintenance typically involves plugin management and theme updates. Depending on design customization, might require code updates with theme updates, which can involve moving pieces of info over manually. |
- Hands-off automatic updates; hosted solution- Maintenance is minimal due to all-in-one nature. |
| Local Delivery & Pickup |
- Available via third-party apps (additional cost) |
- Built-in, with customizable options for delivery zones and pickup locations |
| Appointment Booking |
- Requires third-party apps like BookThatApp or Sesami |
- Built-in scheduling system with customizable services and staff management |
| Selling Services |
- Requires third-party apps or customization |
- Out-of-the-box support for selling services, with options for booking, payment, and reminders |
| Selling Digital Products |
- Supports digital products; some features may require apps |
- Native support for digital product sales with secure delivery |
| Content Management |
- Basic CMS; better suited for product-focused websites |
- Advanced CMS with strong blogging and page-building capabilities |
| Built-in Email Marketing |
- Requires apps like Klaviyo or Mailchimp |
- Built-in email campaigns with templates, automation, and analytics |
| Advanced Analytics |
- Advanced analytics available through Shopify’s dashboard and apps |
- Commerce-specific analytics included out-of-the-box, with advanced reporting in higher plans |
| APIs for Developers |
- Extensive API support for custom integrations |
- Commerce APIs available for extending functionality |
| POS (Point of Sale) |
- Robust native POS system |
- POS via third-party integration |
| Shop Integration on Social |
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