Use this guide for exports, attribution setup, Slack notifications, webhooks, and tracking-related integration questions.

Overview

• exporting data
  • posts → export (top right)
• understanding attribution
  • mobile apps can connect app store developer API information to compare install data to views for attribution
• setting up notifications
  • notifications can be managed in settings → notifications
  • campaign digests/breakdowns distributed over email can be set up to be sent out on a recurring basis
• sending tracking data elsewhere
  • analytics → more → share to share your analytics dashboard with external parties
• using Slack or webhook-style workflows
  • more below

Exports

• CSV exports
  • done through the posts page
  • Daily Totals → One row per day, all posts combined
  • Daily Views per Video → One row per video per day with view deltas
  • Creator Spend reports can be exported through the ‘payouts’ page
• creator-level reporting
  • click on creator profiles to see more in depth analytics or use the filters on the analytics/posts page
• asset/media exports
  • media exportable through the video reviews, posts, and analytics pages by clicking on the video.

Attribution questions

Attribution questions often sound like:

• “Can I track app installs?”
  • app installs can be set up through analytics → app installs
• “Can I separate organic vs paid?”
  • no. Organic views and paid views cannot be separated
• “How should I think about creator-driven performance attribution?”
  • Most companies will correlate spikes in views and spikes in downloads to attribute conversion rates on videos.
  • Organic attribution is imperfect and one of the questions in UGC Marketing

Slack / webhook / notification questions

• Slack and webhook integrations can be set up in settings → integrations & notifications
• If you run into issues setting up slack automations and webhooks, please contact support

When to contact support