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<aside> 💡 We’ve helped dozens of animal control experts grow their businesses with digital marketing. If you want to discuss how we can do the same for you, Book A Call.

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<aside> 💡 Or visit us at animalcontrolmarketing.com

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Welcome to The 2023 Animal Removal Marketing Cheatsheet™

If you’re running an animal control or animal removal business and are looking to accelerate your growth, this cheatsheet is your roadmap.

The information contained in this cheatsheet is the result of helping dozens of animal control experts grow their businesses. We’ve found firsthand what works to bring animal control clients to your doorstep.

While there are hundreds of specific marketing channels, platforms, strategies, and concepts that could be considered for your animal removal business, research and experience have pointed to five core areas in which to focus to create a comprehensive marketing strategy.

We call these five segments our Core Marketing Pillars. These are:

1. Paid Search Marketing - Google Ads, Bing Ads, Amazon Alexa Placement, Quora, and Similar Platforms.
2. Paid Social Marketing - Meta (FB/IG) Ads, Nextdoor Advertising, Snap Ads and Geofiltering, and Similar Platforms
3. Organic Search Marketing - Search Engine Optimization, Google Business Profile Listing, Map Pack Placement, Blogging & Content, and Location Definition
4. Organic Social Marketing - Establishing and Maintaining a Presence on the Social Media Platforms that Matter Most for Your Customers
5. Strategic Communication - Email Marketing, Public Relations, and Reputation Management.

So why do we think in terms of these pillars?

Busy animal removal pros are often skilled operators who are in the field, ready to take any wildlife issues head-on.

That also means that our wildlife experts don’t want to think about dozens of marketing channels.

We think about digital marketing for animal removal professionals in terms of pillars because it helps simplify the marketing process AND make digital marketing more accessible.